5 Fundamentals Of Selling For Startups

Battling against how to get people to trust your new business and become loyal customers, are you? Well, the trick is assisting customers overcome their skepticism and making your new product interact with them in an engaging manner.

Bringing a new product into being can be challenging enough, not just because you have to develop everything from scratch but since, it requires you to putting yourself out there for all to evaluate and also because there can be endless possibilities that might not work in your favour. Hence, to sell your product smartly and increase its sales calls for devising a comprehensive plan to do so. That’s accurately what I am going to talk about today.

As a business owner, I recognize the fact that we do everything from creating a product to working with clients and customers and market and promote – which can be really daunting. So, how should we effectively advocate our product that it can also be astonishingly rewarding?

Let’s first understand, What is Selling? Selling means nothing but convincing a person to make a decision. Successful Selling does not end at Convincing. It ends with Persuasion – Persuading a person to take an action. By action I mean Open their wallet & close the deal. There are a few major forces that should ideally drive your act of persuading the buyer to purchase your product: Lets look at 5 fundamentals of Selling for startups.

The 1^st fundamental of selling is to IDENTIFY THE CUSTOMER’S NEEDS

When we meet a potential buyer we need to first look at whether he really needs the product. Creating a product based purely on your own idea rather than analyzing a customer’s real need can adversely affect your business. It’s always better to find out what people really want, and as to how will they benefit from your creation over your competitors’. Do not base your product on an untested assumption; instead get to know how it can iron out the existing complications in their lives.

2^nd fundamental of selling is BELIEVE IN YOUR PRODUCT

Do you think your product to be the best? Having the right amount of trust in your idea is a must. Unless and until you yourself do not show confidence in your inception, nobody else shall be able to, too! So, to reach that win-win situation, get in that comfort zone with your product that you want to land your customer in.

3^rd fundamental of selling is DEFINE YOUR PRODUCT’S USP

Emphasize on what’s unique to your product so as to define your USP to your customers. Benefits that are generic to your product category might convince your customers to buy, but, not inevitably from you. In such a case, your sales message should be all the more significantly about your competitive advantage. What makes your product unique & awesome? A direct, simple, and clear message would serve in your favour.

4^th fundamental of selling is VOW THE BUYER WITH YOUR ATTITUDE AND ENERGY

FIND OUT THE 2 TRIGGERS

1. Curiosity Trigger
2. Emotional Trigger

Curiosity Trigger is finding out a way that generates I WANT TO KNOW MORE ABOUT THE PRODUCT. Once this excitement is created & the customer starts to probe questions around the product. You are pretty close to a closure.

Emotional Trigger is creating an emotional value in owning a product. How would you feel if you could carry a Louis Vuitton or  Gucci bag. Or How would you feel to own a Mercedes or a BMW. Like I always say final buying is always an emotional action.

Always bear in mind that people do not buy a product but the emotion that you are selling behind it. Empathize with your customer to enhance your product. Put yourself in his shoes in order to list out concrete benefits that you would be providing to him. This shall definitely help you develop a competitive advantage and thereafter, in enthusiastically building a lifetime relationship with your consumers.

5^th fundamental of selling is BE GENUINE! DON’T BE DESPERATE!

It’s obviously clear that you have entered the market with the sole aim of trading your achievement. But why not be genuine about it? Why promote your product based on false characteristics? Do not promise your purchaser something that you can’t deliver. In the effort to increase your sales, do not end up decreasing it or driving your customers away out of desperation. Build and nurture a strong, an honest, and a healthy bond with them.

Does this make sense? Well, if it does ring a bell, do subscribe to my channel and follow me on all my social media handles. Here is what you do next – leave a comment and share your struggles as a startup. Remember! If you do not take care of your customer, your competitors will!

In the end, like I always say, these little thoughtful conversations that we have weekly, are definitely a start to some intellectual nourishment. See you next week, peeps!