Brand Mentoring
Create “Remember Me when you need me” as a common practice with customers. Be the most desired brand of your potential clients Let’s face it, your clients and prospects are always busy, forgetful & looking for help in their lives. And if they don’t understand immediately why you are relevant to them, then you will be quickly forgotten.
A human brain is constantly looking for things, solutions and people that can solve a “pain” or help us achieve something we’re dreaming about. It is from this “pain point” that we start working on our Brand Strategy.
We don’t need to offer customers what they want; the truth is they don’t know what they want. We got to take them through the process of discovery. A discovery of ‘ What do I need/want?’. With some strategic decision making and commitment, you can separate and elevate whatever it is you are branding.
Stage 1: Brand Discovery ( 2 hour session)
At this stage we work on understanding your business idea.
If you’re are starting a business, we help you through a process to validate your business idea and identify its potential growth. If you are running a business we help you map your brand into a business canvas model. This stage is crucial because if you have not mapped your business into a plan then you will soon find yourself muddled in the daily business routine with no time & direction to grow and take it to the next level.If you are stuck at a particular point we help you with branding & marketing strategies to move your way forward. If you wish to work with us this is the best way to start. Less investment & less time consuming.
Book your 2 hour Brand Mentoring Session
If you’re are starting a business, we help you through a process to validate your business idea and identify its potential growth. If you are running a business we help you map your brand into a business canvas model. This stage is crucial because if you have not mapped your business into a plan then you will soon find yourself muddled in the daily business routine with no time & direction to grow and take it to the next level.If you are stuck at a particular point we help you with branding & marketing strategies to move your way forward. If you wish to work with us this is the best way to start. Less investment & less time consuming.
Book your 2 hour Brand Mentoring Session
Stage 2: Business Framework
After a discovery meet, we suggest a 1 day Brand Framework where we spend an entire day together to develop your Brand’s DNA. This is an insightful day where we work on designing your Brand’s USP, Brand Identity, Brand Personality, Brand Positioning, Product Portfolio, Brand Wall & Brand Story. We believe that businesses and brands are eternal & forever. Brands should always drive themselves from the owners core values & beliefs. This gets your brand define its uniqueness and also works well while communicating the same to our audience. Here we develop your product into a desirable Brand. If you are unable to tell people how can your product or service benefit them. I suggest you need a Brand Therapy to derive your communication strategy. If you are starting a business this is your crucial day. It will refrain you from making brand disasters where people will wonder what got you to start a business of this sort. A framework bring your business a lot of clarity.
Book a 1 day Brand Framework Session to set your business in motion.
Book a 1 day Brand Framework Session to set your business in motion.
Stage 3: Momentum
This is our 1 year master plan. Most of the brands & businesses get too worked out. Our 1 year Brand Mentoring ( 1 day session per month) will ensure you don’t lose your momentum. At this stage we work on a year long plan where we develop.
- Market Research – A study of what’s going on in the market. What are our competitors up to? What’s new
- Consumer Research – This our core competency to study human minds and design brands that people love.
- Product Design – We all love to use a product that’s fun, easy to use, attractive, value for money & useful. But all of this is just a smart design strategy
- Communication Strategy – It takes a great deal to convey your product offerings & benefits into words that sell.
- Promotion Strategy – Every business needs to promote and make their clients happy. We have great brains to come up with value adds, direct response promotions, sales driven promotions etc.
- PR – Lets make waves with whatever big or little we are doing. PR is a business boaster strategy. It brings in a lot of credibility.
- Marketing Plan – Plan is a over rated word. We make it simple, measurable & doable. We specialise in sales – driven marketing campaigns that bring in immediate response by actions.
Every business needs an external view at one point when they are exhausted with ideas and when their plans don’t work anymore. Our yearly master plan takes a 360 degree approach into your business and gets every nerve working. All you got to do is to have faith & follow on the plan.
These sessions are very important because in the due course of business we forget to stay on the plan. We take routes as they come on our way. With our research, contacts and understanding of brands we make sure you are up on the ladder.
To book this session you first need to book a discovery session for us to assess your business and give you a worthy customised plan.
Schedule a call with Nishita for more information.